InFlorEscence’s website desperately needed a digital makeover, so we decided to infuse the site with some springtime freshness by updating the typography and layout while also integrating e-commerce for seamless online ordering.

Modern typography was carefully selected to reflect the florist's brand personality while ensuring readability and visual appeal. The layout was transformed as the desktop site was widened to grant more freedom to each element on the page. The old site felt slightly cluttered, so I focused on effectively using white space to create visual emphasis on the captivating images of beautiful floral arrangements across the site.

E-commerce was high on the list of priorities and has allowed customers to purchase floral creations with ease. Nobody likes phone orders, so Anjelica was eager to simplify the ordering and payment process for herself and her loyal customers. With the ability to update products and promotions swiftly, she felt empowered to navigate busy holiday seasons with much more organization and control.

The outcome was a resounding success. The refreshed website exuded a sense of freshness and sophistication, drawing visitors in with its captivating design and intuitive interface. With e-commerce seamlessly integrated, Anjelica has experienced increased efficiency and customer satisfaction, and many of her customers have expressed their approval of the new and updated site!